About RealIntent

RealIntent is a small, founder-built B2B SaaS for people who do their own outbound — and hate how much time real research takes.

I'm Parminder Singh. I've been building software for over two decades and spent the last few years running DeepInspect, a product security company. Outbound sales was always the hardest part of that work. Not because the tools were missing — Apollo gives you contact lists, LinkedIn gives you signals, AI writers give you drafts — but because stitching them together into something actually personal took hours per batch and still felt generic by the end.

I built RealIntent for myself first: upload a list, let AI do the real research (what the company does, what signals suggest they're buying, whether the contact is the right person), and draft outreach grounded in that research instead of templated filler. What used to take me an afternoon now takes about ten minutes — and the messages actually reference real things the prospect cares about.

Who it's for

Solo founders doing founder-led sales, fractional AEs juggling multiple clients, small outbound agencies, and SDRs who want research done before they pick up the phone. If you've ever stared at a 100-row Apollo export and wondered where to even start, this is for you.

Get in touch

RealIntent is operated by K4 Labs. Questions, feedback, or just want to tell me what's broken? Drop me a note or email hello@k4labs.com. Real human, real reply.